SEO - Three Countries, but one Site Root

challenges

(Chris Detzel) #1

This is a little confusing, and I’m not sure if there is a lot of help here, but I will try.

We have a community that is on the Telligent platform. The community is in three countries and three languages. North America, France and Germany. We only have one instance of the platform, but I have a developer that has done some cool things that allow the community to be one site, broken up into three countries. Make sense?

Anyways, I have now having an issue with SEO. Most of the SEO is coming from North America, and that’s because we started there. We now have good content in Germany and France, but Google isn’t picking up much of the content. We’ve done several things to try and change it, but I’m not have a lot of luck.

The Grid in NA: http://thegrid.rexel.com/en-us/
The Grid in France: http://thegrid.rexel.com/fr-fr/
The Grid - or Elektrohelden in Germany - http://elektrohelden.hagemeyershop.com/de-de/ or http://thegrid.rexel.com/de-de/ (we changed the url to Elektrohelden to be a sub domain of the Grid)

I know there will be lots of questions, and that’s okay. We are looking at trying to push SEO to elektrohelden.hagemeyershop.com/de-de in Germany, but we are having a difficult time. The easy answer is to buy three instances for each site, and as of now, that’s not an option.

Thoughts, questions, ANSWERS??


(Sarah Hawk) #2

This sounds like another one for @dominic_woodman – our resident SEO expert. @Joe_Velez may also have ideas.


(Chris Detzel) #3

I think we found a solution. Time will tell!


(Joe Velez) #4

@Chris_Detzel These are great questions. Never gave it much thought but the first thing that enters my mind is hreflang and sitemap (for different languages).

I’m curious - What did you do and is it working?


(Chris Detzel) #5

@Joe_Velez Sorry for the 6 month delay in response. Basically, You need an handy and extremely smart developer. We setup three separate domains, pointed them all the the same IP address and setup URL rewrites, based on the pattern in the URL. (IIS extension, looks at URL pattern). Great solution, with some issues. Today we can live with those issues, but tomorrow, maybe not.

Chris


(Marco Carboni) #6

Hi @Chris_Detzel, thanks for posting! :slight_smile:

Would you be willing to provide more detail on what your solution looks like? For example, can you share the 3 separate domains you were referring to, and an example of the URL rewrite in action? Thank you!


(Chris Detzel) #7

@marco_building my apologies for just now seeing this. I guess I have turned off my notifications…

We have one site: www.thegrid.rexel.com
When you go to the site, you will see that there is an option to click on the country. When you click on the country, then you will see where all the “magic” happens.

So, right now, our community is in three countries. Content written in each country we have the URL re-written to the countries url. I forget which tool we used to do this, but I can come back to here once I figure it out. The nice thing is that we are now seeing the lift in SEO within each country. It’s quite amazing. We run off of Telligent’s platform. Does that make sense?

North America: www.thegrid.rexel.com/en-us/
Germany: https://elektrohelden.hagemeyershop.com/de-de/
France: https://thegrid.rexel.fr/fr-fr/


(Chris Detzel) #8

@marco_building

URL Rewrite:
Our developer uses webconfig code:
When a request from a URL comes in we look at the url and detect a pattern in the URL for our top level groups. We look at the patter ofen-us, fr-fr and de-de.
When we find one of the patterns in the url we switch out domains based on the patterns we find.

Does this help?