Selecting The Right Tactics To Build Your Online Community [Feverbee Explains 4/6]

(Richard Millington) #1

We’re all swayed by the allure of activity metrics.

It’s comforting to see discussions with hundreds of responses and thousands of people visiting our communities every day.

But this biases us to select tactics which will generate the most activity instead of the tactics which drive the best results. This is classic engagement-trap thinking.

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