Originally published at: https://www.feverbee.com/secondary-benefits/
Your community was likely created to achieve a single, major, goal. You’re likely pursuing that goal as effectively as possible.
The danger is ignoring secondary benefits. These can add up to a significant amount.
On some occasions, they surpass the main benefit of the community.
Very often when we need examples, we’re stuck on a problem, or looking for inspiration we might ask the question in our community. This might save us an hour or more of searching online.
If we do this 2 to 3 times per week and estimate an average staff cost of $100, that’s $300 per…