Secondary Benefits And Total Economic Value Of An Online Community

(Richard Millington) #1

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Your community was likely created to achieve a single, major, goal. You’re likely pursuing that goal as effectively as possible.

The danger is ignoring secondary benefits. These can add up to a significant amount.

On some occasions, they surpass the main benefit of the community.

Very often when we need examples, we’re stuck on a problem, or looking for inspiration we might ask the question in our community. This might save us an hour or more of searching online.

If we do this 2 to 3 times per week and estimate an average staff cost of $100, that’s $300 per…

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