Run A Cohort Analysis, Not A Split Test


(Richard Millington) #1

https://www.feverbee.com/cohort-analysis/

There are plenty of ways to make people jump through a hoop, but that doesn’t make a difference if they’ve stopped dancing a few minutes later.

This is the problem with using split tests within a community.

You can increase your conversion rates by amplifying the web copy or offering bonuses to people that register or participate.

But it’s only what happens over the long-term that really matters.

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