Keen to get your opinions & wisdom…
I’m currently reading Sangeet P Choudary’s ‘Platform Scale’ - about the platform business model (Ebay, Uber, Instagram, etc etc). It’s really interesting.
A big theme throughout is the value of the network, and community, in this emerging business model.
[Essentially, that new businesses are popping up which provide the infrastructure to facilitate one main form of value exchange (through an interaction), with producers & consumers of this value exchange interaction forming the network/community. The interactions are filtered and prioritised by smart use of data, which sits between infrastructure & community.]
Anyway, it’s of interest because it’s a look at the possible future of community management in main-stream business - less mass scale facilitation, and way more data analytics & psychology to help grow & scale the core interactions (with an opportunity for smaller and more directive collaboration projects with spin-offs from the main community).
If you haven’t read it, and are interested in technology & community, I’d certainly recommend it.
This is just one perspective. Be interesting to hear from others CMs on this ‘rise of the platform’ business and the implications for Community Management / Communities as they stand today…
Will community software start being less about nice looking discussion boards and more specifically designed around knowledge exchange interactions (like stack-exchange on speed)?
Will Community Management become a mainstream role, or will be it merged with data science, behavioral psychology, and collaborative project management?
As a profession, what can we learn from the ‘Community’ Teams of existing successful platforms? Is this forum a good place access them?