Originally published at: http://www.feverbee.com/hype/
A bit of a rant.
We’re promising too much to too many.
Early branded communities were built by brands with a large, passionate, audience. It was a win for the founders and the members. If you could talk with other autodesk software users, not only do you get smarter and enjoy your work more, you’re more likely to keep using the product. Everyone wins.
The next batch of brands didn’t have a passionate audience, they had a large audience. These became the customer-service communities today.
To motivate people to reply, they incentivised a core group of people to answer 90%…