Re-energize or let it die...?


(Deb Wisniewski) #1

I’ve been asked to take a look at an online community and provide some advise about how to re-energize it. I’m not sure it’s worth re-energizing. What would you ask or be thinking about as you consider whether to try to re-energize a community?
Deb


(Nick Emmett) #2

Hi @hippiecups - one of my favourite questions is Why?! Why do they want to re-energize it? Why does it exist? Why does it matter to the business/organization - what’s the business objective? Why would/should people come - what value would they be looking for? Why hav they disappeared and the energy dipped? Where have the members gone? What would re-engage - Why would they come back?

Set yourself up for success if it’s going to go be a go-er!


(Sarah Hawk) #3

If the community will only work with artificially stimulated engagement then it’s probably not going to work long term so I’d consider reconceptualising rather than re-energising.