I haven’t had the chance to pick anyone’s brain yet or spend any time asking the experts my questions… so busy! But then I’m sure you know how it is.
So my question… is about questions.
In a nutshell, I have been put in charge of a previously neglected community of Public Sector employees. We have a bunch of members that have told us they want to be part of the community at events we run and in some cases have joined and partially completed their profiles. I imagine they bought into the ‘sales pitch’ and thought at the time we had an amazing community thing going, joined and then found that while some of the content was interesting there was none of the interaction and engagement they get from something like Linkedin - this is one of the ‘selling’ points.
Things are on the move and change is afoot! Hence my appointment as Community Manager. I’m determined to build this sucker and prove to my directors that we have an asset that requires more than just a couple of hours a day management and can be used to grow income, build brand, generate events and all the other ‘stuff’ they want it to do.
We will be getting in touch with our potential membership (those that have joined and not completed profiles and those that said they have interest but have not yet joined) in the coming days to tell them things are changing and reminding them of some of the benefits of belonging to the community which is great!
I also thought it might be a good chance to survey them (nothing too involved) and find out what they want in a community instead of just guessing… controversial I know! (side note: My directors are always finding new shiny tools and toys to put in front of them and ‘see if this gets them engaged’ kind of like throwing mud at a wall and going with what sticks I guess)
Given this is a fledgling community which I classify as just barely getting off the ground so far, I’m interested to know what are some of the best questions you have used in a survey? What would you ask?
thanks in advance for your contribution!