Putting The Community First...As Long As It’s Profitable

(Richard Millington) #1

Originally published at: https://www.feverbee.com/profitable/

In my mid-teens, I spent a lot time at The Playing Fields.

The Playing Fields was a video gaming cafe in London. The Playing Fields loved their community. They loved their community so much that they let their best community members play for free.

Alas, letting your best customers play for free turned out to be a terrible business strategy.

The business went bankrupt. No more freebies, no more community. Almost every organisation at some level wants to make its community happy. And almost every organisation has to draw the line where they can do that profitably. Let’s put free…

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