Potential new tool for surveying your audience?

(Sarah Hawk) #1

This just landed in my inbox: Google Surveys

They have a pay-as-you-go option which allows you to select from a very granular set of criteria to define your target audience. I’d be interested in hearing from anyone that uses it.

(Jordan Tompkins) #2

I haven’t used it personally, but someone at my agency swears by google analytics in general. He mentioned to me a certain module add on for the analytics, but I’m not sure if it was this or something else.

Something he does that I think is important is to compile the data and create short data reports/analyses for the program manager that helps them see trends instead of having to get into the data themselves. I wonder how much of that Google Surveys could do for you.