Related FeverBee article: https://www.feverbee.com/covid-19-communities/?mc_cid=3d0d29cadf&mc_eid=bf469e57da
I was inspired by the FeverBee article today about the impact of Covid-19 on community participation. One thing that really stood out to me was TomTom, which saw a -30% drop. While that may be expected for a technology company that focused on travel and navigation, I’m wondering what they could have done differently / better to really lean in during these tumultuous times and emerge stronger. For example, off the top of my head:
- community recommendations for best spots for local day travel that you can visit in your own vehicle
- they could have ran promos and ads that showed travel with ‘social distancing done right’ (eg. a couple in a wide open forest with no one else around. “Fresh air, no face mask required.”)
- they could have asked the community for how they safely prep for a trip and tips to avoid crowds
Most of the communities saw a bump in traffic. What are they doing / what are you doing to keep those users reengaged AFTER everyone returns to a life of normalcy?
It’s not often that online communities can shine, and we should be seizing this opportunity.