Popularity Is Addictive

(Richard Millington) #1
Originally published at: <strong>https://www.feverbee.com/popularityaddictive/</strong><br><br>The secret to popularity is making people feel good around you. 

The simplest way to make people feel good around you is telling people what they want to hear.

You can do this unintentionally. You might see a positive news story about the field and share it. This gets more likes than your analytical piece so you share more positive news stories and less new insights.

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(Dean Samways) #2

This is a very meaningful observation.

I make no apologies for borrowing the BBC’s long-standing remit of ‘informing, educating and entertaining’, meaning my community and social media content strategies always look to do these three things (I also throw in one part direct marketing - advertising the brand or product more explicitly - and one part something I call community engagement - sharing the successes and challenges the community has enjoyed and overcome, or other items raised by the members).

Positive news stories sit under ‘information’ here, but of course it is always vitally important to balance these pieces wth more thought-provoking items or by asking the community to find a solution to an industry problem.

In doing this, the community is motivated to tackle the items the challenges and problems because they have seen the value in their efforts from reading the praise-giving pieces.