I’m not sure I completely sure I understand the situation but from a more general sense, if you don’t have strong relationships of trust right now, maybe there are ways of becoming, the “friend of a friend”. Gain trust vicariously through the concept of “brandscaping” (side note: it’s a seriously awesome book).
For example, in our Facebook groups we are exploring the possibility of holding ongoing joint chat events and interviews with leaders from different societies about a certain topic involved in research that both their society and our community is interested in with a plug at the end about more information regarding the society. Our hope is to gather additional expertise and content from the conversations, and reactivate people interested in the topic. Their’s is to possibly attract new society members. We both gain trust and expand our reach from the relationships. The key is to look at the space, identify the complimentary brands or nonprofits whatever, and see how, with your powers combined, you can add the most value to each other and most importantly to the customer.
Local Baseball Company + Local Baseball Bat Company organize regional baseball training camps for youth.