So I was putting together a guide for users of my community software (Invision Power) on subscription programs a couple of weeks ago, and obviously the question of perks / benefits came up.
Before you try to cast a wide net on creative ideas for perks, I think you first need to ask yourself: who are you rewarding and why?
It’s not just about throwing any and all fun perks at users. The most meaningful perks are ones that help them be better at what you’re rewarding them for. Don’t get me wrong, things like in-home massages, home housecleaning, maybe some community perks like badges are all nice. But they’re meaningless to the true motivation of the person. Help them be better at what you’re trying to reward.
For example, if you’re trying to reward a Brand Ambassador:
- create custom business cards / nameplates that they can use to hand out
- offer an inhouse point-of-contact for all support related issues, so when they refer a client, they can refer a client not just to the Mayo Clinic, but to “Jody at the Mayo Clinic who will take care of you.” Give them that insider, personal connection when they refer.
- If you ever organize local meetups, let them help organize, give suggestions on who to invite, etc.
- host a video at their home or your local organization’s office where they can introduce themselves and talk about why they love working with you
- bring them together for a two day conference on sharing best practices and tips. And host an amazing after party / relax time for them to strengthen their sense of community.
In short, if you’re rewarding them for outreach, help them elevate their ability to outreach. That’s what intrinsically motivates them throughout the year, not any superfluous perks like inhouse cleaning or pet setting or website badges. Hope that makes sense.