Our community is a fairly new one, we’ve been live for about 6-7 months now. It’s an open community of practice. We started small and are now working on extending our reach. One of the ways we are doing this is through Google campaigns.
The campaigns have been running for a month now and we see a lot of new visitors but also a high bounce rate. This last one doesn’t worry me that much, since the average time spend on the site is fairly good and we have returning visitors. However the number of new members is low, one to be exact.
My marketing colleagues are convinced we should change from an open to a partly closed community for us to gain new members. Where, for example people can read an article and have to sign up if they want to read more, or they have to sign up to download a white paper.
Personally, I do not want to close off our content. I want to make sure people join for the right reasons. But I do want to have the right mechanisms in place to find new members.
I’d love to hear you thoughts on this!