Online Communities vs Social Networks

(Noah Gold) #1

How do you define the difference between an online community and a social network?

Is it an attitude difference? Different tone? The ability to follow someone?

Is there a way to combine the two?

(rhogroupee) #2

I wrote a blog post on this subject a while back:

I subscribe to the “both, please” approach, typically.

(Sarah Hawk) #3

Rosemary’s post is excellent.
Suzi also wrote one along the same lines recently.

In short, a community allows people to connect amongst each other (many to many). A social network allows them to connect with a brand (one to many).

Both serve very different purposes and are valuable in their own right. Communities are a lot more work to sustain.