Here you go @LilianaOrtiz – these should give you somewhere to start.
The Relationship Building Process
The FeverBee Approach to Building Communities
As you suggested in your post, the key is to stagger your approaches. Start with a small group, and then as they become active, add more. That way your growth is both steady and noticeable. It’s that momentum that will attract (and more importantly, retain) new members.
[quote=“LilianaOrtiz, post:10, topic:1697”]
What tactics would you use in this case as you are dealing with a small group?
[/quote] Invite a group of people with similar motivations. Find out what it is that people need from you (and from each other). You need to form a relationship with those people – it’s not a one email process.
Here is an excerpt from the Founding Members section of our training:
Outreach is a conversation in which the sender and recipient build a
relationship. This relationship is the platform upon which future positive
actions can occur.
The goal of the initial message is to solicit a response. Thus the initial
message is an icebreaker that provokes a response. We can refer to standard
theory derived from conversation analysts here. The opening conversation
starter is likely to be one of the following:
• A question. Asking a question is the most common conversation
starter. In this context, the question should be relevant to something
that the individual has done in the past. This question can then be
continued into a relationship.
• A comment the other will agree with. This is more common in
specific situations. Travellers may criticise a transport company if they
are delayed and seek approval from others. This agreement is a
prelude to further discussions.
• Praise. Praise is a simply way to begin a conversation. For example, “I
like your shoes” in some contexts is a useful conversation starter.
Praise for previous actions, praise for positions or experience or skill
will often (within reason) form the basis of a conversation.
It is important that there is no intention to request the recipient to do
anything in the initial contact. Early requests provoke a negative response.
Instead, the objective is to build a relationship with the individual over a series
of e-mails and, once a level of genuine trust has been established, to ask if
they might be interested in participating in a community.
Many of the modern problems faced by organizations which undertake
outreach is the desire of converting a stranger into a willing supporter via a
single e-mail. It is far more beneficial, and far more successful, to build a
supportive relationship. This relationships works both ways, the organization
should also be seeking out opportunities to help the recipient.