How do you guys deal with onboarding new members?
Do you send welcome emails? A welcome pack? Do you have a welcome post? An introduce yourself post? Do you do nothing but wait and hope for the best? I’ve just been writing a blog post which has made me think of what I do. A lot of our members are signing up because they want/need access to our Support area to log a case, or to access our training catalogue: I want to make sure that they know of everything that’s available in there and encourage them to use the other areas and even engage with people in the Forums
My process is essentially this, over the course of the first week:
- Welcome email: I send welcome emails out every Monday at the minute to the people that joined the previous week. I’m think of changing this and trialling it on a daily basis.
- Follow: The day after (so generally a Tuesday) I Follow all new members. This gives me the ability to make sure that they’re not getting lost in the ether if they do post. Sometimes people make their first post to nobody and don’t realise so I want to be able to see those occasions and guide them in to the groups etc. It also sends a notification to their inbox
- Welcome post: I post every Friday with 2 things - a topic for everyone to discuss, usually loosely based around the last week and the one coming up, along with @mentioning all the new members and encouraging them to introduce themselves and others to say hi.
It’s definitely helping to pull people in, and people are definitely encouraged to post or at least Comment/Like, although they’re not posting in droves yet!