How did our first @Suzi_Nelson inspired LOL Week go? (Which we agreed as a community stood for Love Our Lurkers and Laugh Out Loud week, since we did both). Totally worth it!
After reading this forum thread and reading Suzi’s Lurkers Week case study, I was excited enough to assign the plans for our own Puttytribe LOL Week to Jo, our Engagement and Events Coordinator. It didn’t take her long to come up with a plan, especially thanks to Suzi’s recap post, and coordinate the tasks with our team.
Here’s Jo’s LOL Week task list and coordination Google Docs spreadsheet if you want to modify it for your own LOL Week.
Since I’m not the blog post writing type, I’ll just fill you in on how we believe our LOL Week went. Keep in mind that we are a paid community, currently using Ning, don’t have access to analytics because of Ning, and had 400 members at the time we ran our first LOL Week.
My favorite part was a lurker turned hyper-engaged member who got into the spirit by starting to post daily about her stream of consciousness as a Puttytribe lurker. It was random, hilarious, and got so many people commenting in her thread (including some lurkers).
I wish I could have you all read it because the thread and the comments gets you deep into the mindset of a lurker … and what it took to get one to complete revise her behavior.
We had 4-5 lurkers start regular activity like using our private chat, attending online events, or posting/commenting in the forums during and after LOL Week. That’s only 1% of our paying members and doesn’t look that impressive in a silo.
Yet we had many other members tell us how much they enjoyed lurking during LOL Week and how accepted (and appreciated) they felt as lurkers as a result. A few members even went so far as to say they couldn’t wait for what our next daily post was going to be during LOL Week.
We also saw at least a 100% increase in “Likes” on posts during and after LOL Week. I think it was our lurkers way of saying, “Hey – we see you and appreciate what you’re doing here.”
I plan to turn LOL Week into an annual event for the Puttytribe and recommend it to any non-customer support type communities. It was easy, fun, and got us some results we were looking for.
Thanks for the spark, Suzi!