I don’t know what is wrong with me but think I am definitely overthinking this as I have been hung up on this for the past two days and there is so much stuff online it’s making me go crazy. So wanted to get some advice.
Basically, I am being asked to create my companies community strategy (Goals, Objectives, Strategy & Tactics) off of my KPIs, and then set up a 30,60,90 day plan for how I’ll achieve them with my team. I’ve already decided that the first 30 days will be back to basics to ensure my team understands how to communicate on each platform with each brand. I came into this job a few months and the team needs a lot of coaching.
Here’s a little context on my company: We’re a D2C eCommerce home furniture company that currently has 5 active brands and recently have expanded into some brick and mortar stores. So my KPIs are pretty simple.
My KPIs are:
Customer Insights (feedback from community)
SOV (share of voice)
So here is what I have so far for my strategy based off the my KPIs and what I want to achieve in this community. I’d love some input on what I have so far, and if I should change anything what should it be?