Sorry, I forgot to mention that we currently have a $30 (light ads) and $60 (no ads) membership plans. We plan on dropping these and creating one PRO plan with the benefits of the $60 (minus the no-ads option) and the AD-LIGHT EXPERIENCE option as a standalone item.
We plan on adding more items (choices) down the road. All of these options may be purchased separately.
There’s a lot to this plan - and it’s too early to share any details but the whole experience will be gamified. In other words, they will be able to purchase with cash or with earned points.
The goal is to improve retention, growth, time on site, activity, etc.
Adblocker usage on the site is 6-10%.