As Engagement Manager at Zapnito, I’m responsible for making sure our clients who buy into our platform are using it to its full potential, recognise success and are able to achieve it.
Zapnito’s client’s are somewhat unique in so much as we are targetting players in the knowledge industry who want to share, collaborate and seek engagement with long-form pieces of content. Think medical and scientific journals entries and other similar editorial.
With that in mind, I’ve been tasked with designed an analytics set, mainly for Zapnito’s use, that demonstrates usage and engagement of each of the communities that have been created using Zapnito. To that end, my initial list of metrics to report on goes something like this:
- Daily active users
- Monthly active users (thanks for these two @HAWK)
- Total visits
- New visits
- Conversions (from visitor to signed up member of the community)
- Average visit duration (defined by GoSquared’s engagement metric)
- Pages per visit
- Bounce rate
- Number of active members
- Number of new engagements (comments and upvotes separated out)
- Average number of engagements (comments and upvotes separated out) per active user
- Number of new articles
- Average number of new articles per active user
[Context: The list is partly made up of what I understand to be good engagement metrics from my social media management experience, the key engagement indicators according to GoSquared, and the headline requirements of one of our key clients]
So, my question I guess is, would reporting on these metrics adequately reflect the health of a community? Perhaps there’s something vital I’m missing or I’m including something that really won’t offer me much value at all.
I’d be interested in hearing your thoughts @HAWK. Feel free to bring others who may have an opinion on this into this thread also.