One of the metrics we are currently tracking is the number of connections a member has. All you have to do to make a connection is click “connect.” There is no gateway liked on LinkedIn even.
This has rendered the metric completely meaningless, in my opinion. As a result of making it so easy to connect, our connected numbers increased through the roof. As a result, our 2-16 goal for number of connections is now astronomically high.
In trying to get meaning back into this metric, I was trying to see how we could measure the depth of these connections – great, member makes a connection but do they do anything with that connection? For example, should we track number of messages sent between connections, or number of private inbox messages opened/sent/replied, or perhaps number of recommendations members make on one of their connections’ profile?
Any other suggestions of ways to measure “connectedness” other than through such a superficial metric?