At the moment, this is somewhat an exploration. It is called the data explorer plugin after all
But in seriousness, I was interested to better understand what kind of engagement our site had from the perspective of readership, and those metrics are not really surfaced too well out of the box.
The next step would be to come up with some hypotheses and experiments to improve readership.
- Let’s try changing the default digest frequency from 1 week to 2 days.
- Let’s try adding avatars to the digest - maybe people will be more likely to visit if they see who’s posting.
- Let’s try making sure there is fresh content that appears to personas A and B.
After running the experiment, the measurements before and after can be compared (unless you can segment the users and run the experiment with a control group at the same time).
If you see improvements in your metrics, keep the change! If not, try to come up with some theories about why it didn’t have the intended effect. Then decide what to try next…