Measure Whether Your Community Is A Habit

(Richard Millington) #1

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You can easily measure whether your community is a habit. Divide the average daily active users (DUAs) over the month by the monthly active users (MUAs) and multiply by 30 days (or 30.42). For example, if you have 100 daily active users and 1000 monthly average users, your active members visit on average 3 days per month. 3 days per month isn’t terrible, but you would be hard pressed to say the community had become a habit for most members. The most successful communities, apps, and websites become part of our personal or work habits. We visit them every day…