Matching Community Tactics to Community Goals

(Richard Millington) #1

Originally published at:

One of the things we share with our Strategic Community Management course participants is the table of tactics. This is a document which aligns 250+ community tactics to a specific objective. The goal of this document is to let our new clients know which of the tactics they are executing are strategic. Most tactics are habits. They are things we’ve gotten used to doing rather than the most pressing next step to achieve our objectives. Here’s a small preview: (click for a bigger image) This is 1 of 17 pages (and we’re adding more every week). Whether the targets in…