I was reading this article and seeing a clear connection to community activities as well.
I wondered if we’ve also been a proponent of this at times. Here’s a snippet below for context:
Results indicated that job advertisements for male-dominated areas employed greater masculine wording (i.e., > words associated with male stereotypes, such as leader, competitive, dominant) than advertisements within female-dominated areas.
No difference in the presence of feminine wording (i.e., words associated with female stereotypes, such as support, understand, interpersonal) emerged across male- and female-dominated areas.
Next, the consequences of highly masculine wording were tested across 3 experimental studies. When job advertisements were constructed to include more masculine than feminine wording, participants perceived more men within these occupations (Study 3), and importantly, women found these jobs less appealing (Studies 4 and 5).
Results confirmed that perceptions of belongingness (but not perceived skills) mediated the effect of gendered wording on job appeal (Study 5). The function of gendered wording in maintaining traditional gender divisions, implications for gender parity, and theoretical models of inequality are discussed.
Looking at the list of words, I know we’ve used plenty of them in our web copy in the past. Curious to get a sense of what others think here.
Could be some interesting applications to communities here.