Thanks for the 2nd shoutout this week, @Darren_Gough!
Hi @ale_fattorini, this is a HUGE questions and much too difficult to discuss here in any type of useful way. However, I think the highlights you need to know are that you should:
- Get your high-level goals and strategic implementation tactics well in place before you consider going this route. And that includes if/then/else risk assessments and procedures.
- Get your influencers on board long before you consider rolling anything out to the wider community.
- Introduce gamification slowly - it can be worth it, but it’s a dicey monster to get wrong.
- Use a database tracking tool to track your progress against your goals and your tactics. Your management will want to see progress and you need to be able to track it on a weekly basis at minimum.
- Requesting feedback from your community is so very powerful and one of the fundamentals. However, have a system in place for ideas that you don’t take forward. People get annoyed if you never implement their ideas and don’t explain why.
Your role in this instance is to be The Middle Man. You are the voice of the community, and you answer to the community but you’re also working for the Exec Team. Never forget who pays your paycheck, no matter how much you love the community. It’s easy to get confused, which is why goal setting is so important.
Your project leader is the most important person because he may try to push things through that the community aren’t ready for - you need to have a very strong relationship with him and hopefully he will agree to let you set the pace or at least the tone.
Dev team needs to be on board fully with this idea. Explain how working with the community will help prioritise product design and feature implementation better than anything else. Tell the Harley-Davidson story.
Your single purpose should be to align the community with the product goals, not the other way around. Remember the paycheck advice.
Hope this helps!