Locked Into A Failing Strategy


(Richard Millington) #1

Originally published at: https://www.feverbee.com/failing/


I’ve been following a branded community for 5 years. It’s six years old.

The two creators write about its success for marketing publications. They also speak at their industry’s events and publish their thoughts on the company blog. I wonder what makes them consider this a success?

Based on the 4 comments in the past 3 months? Based upon the absence of mentions on any social platform? Based upon negligible traffic on Alexa or Compete?

All community articles are peer-authored (i.e. paid for). There is no visible place to interact with other members.

Even the sign-up button is hard to…

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