Learning To Build Internal Alliances That Work

(Richard Millington) #1


More than a dozen people I’ve interviewed for the new book mentioned having to protect their community from requests from marketing.

At the same time they want marketing to better support the work they’re doing.

Can you see the problem? If you act like a guardian of your community against your company, you can’t expect much support. But if you look to find ways the company offer things your members want, you start to build useful relationships.

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