Launching a communnity - Can't start empty

challenges

(Jayashree Rukhaiyar) #1

I understand this is the basic chicken and egg situation that most community managers face when you have a new community.

You can’t expose an empty community to prospect members and you don’t have a lot of content without your first members…

Is there a standard way to solve this? Is opening the community in beta only for select few members who can be your first content creators help? Or is there another way to do this?


(Paul Mosca) #2

To pick up on @jiya2926 comment, how often do people send emails to active user’s and user’s that have given emails but not taken the sign up step?


(Jason Hill) #3

Yes, don’t expose an empty community to a wide audience. Start by having a small invitation only community of people who you know will be engaged and keen to participate, preferably hidden behind a password-protected curtain, and build up the content offering. You only get one chance to make a first impression, so make sure its a good one. And certainly don’t spend money marketing a community early on when there is not much content.

Make sure you read Richard’s Buzzing Communities. He has a lot of wisdom to share on this topic.


(Paul Mosca) #4

“And certainly don’t spend money marketing a community early on when there is not much content.”

Words to live by.
We tried a give away and way over spent for what we needed. Lesson learned.

We are trying to send email prompts to start topics with a few early signups.