There’s only one decent community in the conventional agriculture world and it’s running on some really old tech. I had worked on a competitor to them when I was with a previous employer but our solution was severely lacking. When I left them and started my own business I knew I wanted to do it right. I set up a Discourse site, found some early adopters, and away we went.
Two weeks in and there were a whopping 10 users. 90% of the folks I talked to up front backed out at launch. No idea why and none of them would help me understand. I spent a few months working at it but what I found was this: I really didn’t care about the community.
I don’t care to start and lead genuine conversation about conventional agriculture. I have a ton of experience with it and talk about it in person all the time. But when it comes to a digital conversation, I’m not one to get involved. I could dig into my personality and figure out why or look at things I could do differently for a potential relaunch. But I need to be honest with myself and know when to kill it before it’s an even bigger drain than it already is.
I bring this up because I think it’s just as important to know your weaknesses as it is to know your strengths. And unless you have a passion for the topic, it might be better to shut it down. Thanks for listening to my confession.