I’ve found fast launches to often feel like a cross between the wild wild west and the running of the bulls. http://bit.ly/2ocaa5k
Training a strong support team on the backend and tapping into the existing networks of relationships are two keys for us. While we can’t form relationships with so many people that quickly, we thought we’d develop a “Group Manager Program” to take advantage of existing ones from other teams.
Here is just one of our many examples:
- Our call center needs to deflect research support calls.
- Our 11 regional 4600 smaller physical research facilities need to collaborate on best practices, communicate with headquarters, and get support for their facilities. The volunteers in centers also happen to love doing research and often have downtime or need support for patrons coming into their facilities.
During the beta, we make Research Support and Center support “Group Managers” (mini-community managers), we work with the HQ team overseeing centers to tap into their network of center directors and volunteers we can quickly get the word out to them, get them to help us seed with discussions and content we want and then after we can seed the community and spin off a center support group. HQ can better share information, and the centers will already be in the community receiving the info in their newsfeed because they like tinkering with research. there will also be a large base of people already in the community who can answer questions when the community goes public and the masses start flowing in (we have a fairly large org).
So for us it’s training “Group Managers” and partnering with different areas of the org that have already built networks of existing relationships. We don’t have to welcome every person, the center team can do it, and already know them.
That is just part of our world. Can you give us some additional information like:
What type of community are you trying to build? What kind of governance structure are you putting in place? What kind of strategies are you using to prepare the community?