Is It Just A Novelty?

(Richard Millington) #1

Originally published at:
This happens a lot. You launch a new idea, type of discussion, or content series and it’s instantly popular. It might be one of the most popular things you’ve done yet. Over the following weeks and months, the popularity fades. This is because what you launched is a novelty. It was original, fun, and surprising. Ultimately, however, it didn’t yield any major value to the group and the popularity quickly faded. This happens with many things; types of discussions, AMAs, working out loud discussions, feature-style content, weekly live chats, breakdowns etc… Don’t continually tweak a novelty hoping to regain the…