Is It A Blip Or A Dip? Internal Or External?

(Richard Millington) #1

Originally published at:

Every summer people ask whether they should be worried about declining traffic in a community. Is this a blip or is it a dip?
Summer or no summer, this is a simple thing to check.

Check if the number of people visiting your community has declined. If it has, this is an external factor. This means it’s not directly your fault.

This might be seasonal variations (compare with last year), a hit to search traffic or referrals (check sources of traffic to see what’s declined), or a structural change to the site that makes it harder to find the…

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