Hi. My Name Is Mark Baldwin and I currently work freelance managing community/pr/customer support for New Star Games, a video game developer. I’ve worked in video games for nearly 20 years now, starting off with testing games (not as cool as it sounds) on to designing games (very cool) and producing games (not cool but really interesting) I moved into community management just over 5 years ago and I’ve worked with some big brands in the games industry.
When I took over the work at New Star Games, 3 years ago a lot of the community was fractured and it was hard work to keep the forum they had in check, so we decided to get rid of the traditional forum and move everything on to social media. This in my opinion has worked very well with this particular community as gamers are traditionally hard to please.
The Facebook page for the main game we make “New Star Soccer” currently has just under 1.1 million likes and we have a few thousand followers on Twitter. I also got rid of the old website and worked on a new website in preparation for the future. This year will be very challenging as we are launching an additional 5 or 6 titles and the estimated workload is giving me palpitations as I’m currently the only one working on social media/community/pr and support work.
Having said all that, I really love my work and the masochist side of me is really looking forward to this year. My only hope is that at some point I can convince the powers that be to employ someone else to help me out.