In The Format They Want

(Richard Millington) #1

Originally published at:
We recently received good feedback on our design brief. The design brief itself wasn’t particularly impressive. The positive feedback was more about we took the time to create a design brief in the first place. It turns out most people looking for designers don’t do this. They tell designers what they want designed (i.e. a logo), how they want it to look (i.e. ‘like Nike …but better and in orange’) and when they want it by (i.e. ‘next week please’). This provides a designer with too much scope and too little information. You can expect high communication costs through endless…