I’m doing some research about a new challenge. My company is trying to improve the relationship with their customers and I don’t know if a community is an answer.
I started with an internal survey, asking my colleagues which could be the benefits of that improved relationship: for the Company (first part of the survey - retention, loyalty, ecc. ) and for the customers. (second part - be acknowledged, be heard, be awarded, ecc… )
For both, I listed some benefits asking to evaluate the importance (and impact on the relationship)
I plan to have a phone interview with my customers too, in order to validate our ideas and thoughts. I want to use the second part of the survey.
Any idea on that? Did you tackle something like that before? How would you validate your ideas?