Humor: The "Skip Ad" Button Meets Cognitive Neuroscience


(Bo McGuffee) #1

The Onion is a spoof site, so this is a joke. Given the emphasis on science here, I couldn’t resist posting.

On a side note, I’ve had it open in a window on the side for a while now, and I kept wanting to reflexively click the “Skip Ad” button in the image. Talk about a conditioned habit.


(Sarah Hawk) #2

“Also, using fMRI scans, we noticed that once the ‘skip ad’ box became visible, the pleasure centers of the brain lit up with a flurry of activity, as did the motor cortex, prompting subjects to click the button with extraordinary speed as soon as it appeared onscreen.”

Ha. Love it.


(Piper_Wilson) #3

I realize this is bumping an old thread but this is too pretty not to share again.

The thing is, I’m not sure that The Onion is wrong. :stuck_out_tongue_winking_eye: