I’m Masa from Japan.
I need some help.
I’v been heading the community marketing group in the Game Publisher in Japan as a Senior Manager.
Recently, it’s said that the most important thing in marketing is “community” also here in Japan.
I’v tried lots of measures to our community of game player, like a social media campaign and meetup events etc.
In some case, we need lots of cost to launch measure for community.
Therefore, I’v been considering how to analyze the ROI for our measures to show the value of community marketing.
But, it’s not easy to analyze how increase our profits of game by community measures, in particular quantitative analysis.
I think there are some correlations between the condition of community of game player and the revenue of game.
it has not been completely explained yet in Japan because we cannot get enough data of community.
I want to know the method to analyze the value of community.
Would you be able to lend your expertise?