How to move first steps in my new marketing role?

challenges

(Alessio Fattorini) #1

I’m taking the first steps in my new role “Communications and community manager”. Being already a community manager I’m learning something about marketing, social marketing, content management, etc. All company communication initiatives are on my shoulders and I know that many of you have in been in the same field for years. I’m realizing that I can’t become an expert in both community + marketing :frowning: they are too wide to grasp at the same time. Am I wrong? What do I need to know or to focus on? Any advice? Tagging here @richard_millington @HAWK


(Richard Millington) #2

This feels like this might be a story you’re telling yourself.

What’s stopping you from becoming an expert in both?


(Alessio Fattorini) #3

I have already a strong background as engineer/sysadmin and support specialist + community manager (where I feel pretty comfortable)
Just the fear to become expert in both and master of none? How can I connect effectively such fields? Did you try?

EDIT:
Do you have any advice where can I start from? I’m reading a lot of things and test some strategies… :slight_smile:
What do you think about this? https://themarketingseminar.com/
I’m a huge Seth’s fan


(Anton) #4

Experience and skills beat theoretical knowledge.

Start by creating topics and taking part in discussions in existing ones – this will help you understand your community members’ view of the community. I think this is essential.

Build rapport with community leaders. Don’t need to do so with all of them. Just a few of them to start with.

Learn and practice neutrality, tolerance, a bit of empathy, and the fact that there are many kinds of intellect, and you’ll have to recognise and deal with all of them (e.g. read books written by Sir Ken Robinson). This will help you deal with the variety of people in the community.

Start by implementing your small initiatives, don’t rush to make big changes until you learn (and feel) the community.