I am encountering a repeating ‘issue’ in multiple communities where many users are not engaging on the ‘purpose built’ community platform (eg Mighty Networks, Zoho Connect etc), instead they are engaging on whatsapp.
Most community platforms have these benefits that whatsapp does not offer:
Separate signal from noise
Designed for community
Easy to find, request & share opportunities
Advanced searching & filtering capabilities
New members can read old posts
Private & Public sub-group functionality
But Whatsapp seems to win the engagment battle becasue most people already have it on their phone, it’s simple and appeals to technologically challenge users, and has free audio / video calls. In both my current cases, founders/key influencers are technophobes and dont use community platorm, all they can cope with is whatsapp. I suspect they are the key to changing community behaviour here.
I wondered if anyone else has this issue? What works to build traction on the community platform and get people off Whatsapp? What do you use whatsapp for?