How to create B2B Community engagement

challenges
(Sanne Jansen) #1

Hi everyone,

My name is Sanne and I am student from the Netherlands.
I am currently working on my thesis to graduate.
The subject of my research is: How to create engagement in a Business to Business community.

I wonder if any of you have experience with a Business to Business community and how you create and maintain engagement. Is it any different from a business-to-consumer community?

Thank you all in advance.

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(Shreyas) #2

Hello and welcome, Sanne! I started out as a B2B community manager but I was also doing B2C. I think engagement really depends on the kind of community. But overall, I would say what’s different is the focus on customer success. At every point, the goal is to make the business successful, whether that means offering support, or helping with strategy.

I don’t think this is updated by perhaps @B2B_Communities can offer some help. Btw, do you think you could link your research work when you’re done with it? I think it might be interesting for the Experts community :slight_smile:

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(tech rama) #3

1.Word-Of-Mouth Only Goes So Far. You need a plan
Identify Your Advocates and Feed Them. The key to any 2.community is the full engagement of its members
3.Trust Your Community.
4.Rules Of Engagement – Rules / Fears / Clarity Over Control
5.Tools Don’t Build Communities – People Do.

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