Choices vs. One Clear Path.
In theory, if a person has two choices in a buying situation, we’re giving a buyer a choice between A and B, rather than A and not buying at all.
I’ve been thinking that my company’s fee-based offering is something I offer individuals after they are inside our community. But I’m wondering if to offer more than one option, possibly including my fee-based option.
My main introductions to the community will be through my talk show, social media promos, or at the end of a value presentation video used in marketing. Let me use the talk show as an example:
“You can connect with our guest and continue our discussion inside our community. We’ll see you there.”
Or something like, “Building a successful business doesn’t need to be as difficult as many make it out to be. If you’d like to accomplish more in less time, check out our 28 Days of Results™ program. And, if you’d like to continue this discussion or find an accountability partner for your project, meet us inside the SelfEnterpriser Community.”
I feel that our business revolves around our (upcoming) community. Membership is free, and, of course I’d like to see revenue sooner rather than later.
So, my questions:
Do you feel a dual offer is a better offer? Does having a second offering diminish the value of the other offering?