Okay, here’s the setup:
We’re building a customer support community for a SaaS app
We started with internal employees, currently about 20
We want to build the number of active members internally before launching to customers
And here’s the question:
How do we build activity in the community with internal employees when they are SMEs and don’t have questions about the app?
Granted, we’ve pulled out as much content as we can from these founding members, but at some point there’s just not much more to say… how, at that point, do we encourage more internal folks to participate when there’s nothing left to comment on?
Looking for creative ideas