I’ve come back from an inbound marketing conference where the majority of people were conversion optimisers or some other form of marketer. I spent a week answering the “So what do you do?” question with “I work for a consultancy that helps organisations to build online communities”. I’d get blank looks and questions about what an online community is. I found that surprising.
How do you explain what you do to people that haven’t heard of ‘online community’ as a term?