I posted on the Discourse forums, but I think I might get a better response here…
We’re about to start experimenting with running facebook ads that show our to our most popular topics to targeted (related) audiences that we do not appear to be reaching organically.
Is there any way I can check the Discourse signup rate of these particular ads to see how they are doing?
I’m not thinking of retargeting at this point. Just present the topic, have them visit and see if they signup, measure that signup rate.
I was thinking a FB tracking pixel, but I’m not sure where I would put that in a way that would track signups, or how I could add it.
Looking at my stats in Discourse, past 7 days shows 1820 anonymous API requests with 9 new users. I have no idea if that is good or bad, but it can’t hurt to make it better right?*
*Assuming we retain quality of conversations
Any other general guidance on using popular community content as a facebook “ad” welcomed.