Focussing on the value in your community is an important shift from solely focussing on engagement.
How do you measure the value that people are getting from your community?
Is it by simply measuring against your strategic goals and objectives? My initial thought is not necessarily - they’re probably not specifically targetting value for members, rather that is a side effect.
I’m interested in what people are doing currently doing and what people’s thoughts are on how to handle this.
We have a support type community that has almost doubled in size in the last 3-4 months due to the migration of a large amount of content from another customer facing site we used to have. What I want to do is be able to see what sort of value people are actually getting. I have my own ideas about what they’re getting but how do you really know.
I realise there’s an obvious answer here in asking them - but wondered if you guys were doing anything else.