Originally published at: https://www.feverbee.com/hoping/
“We’re hoping members will refer others”
Sentences like these come up often. Hope doesn’t make for a good strategy. Far better to provide a mechanism for that to happen.
If you want referrals, provide an exclusive invite members can share with 1 friend only. Release some secret news that no-one else knows about and tell people not to tell others (trust me). Solicit contributions from members on a joint project they would love to talk about. Profile members in a way that lets them show off to their friends.
Don’t hope for something to happen. Do something that’s going to…