I’m reaching out to get some support on a road block I’ve been faced with. I am building a new community based around online reviews (movies, products, and businesses). At this point, we are in beta stages and most of my time has been taken up with trying to get new members to try and test the beta site. During my initial research, I found that a lot of online review sites (other than Yelp) do not allow direct contact with users, such as TripAdvisor. Unfortunately, Yelp does not allow contact with members for promotional or commercial purposes. I have been having great luck with IMDB for movies, but we’d really like to focus on foodies and travelers.
What do you think my options are now, without paying for members, promotional pages, and twitter cards? Obviously we don’t want to pay people to use the site because we want honest and passionate reviewers, not people looking for incentives or status.
Please let me know your opinions!